My name is Luciana Svads, and the idea behind this brand was born during a journey to Tanzania in 2023. While there, I met children and families facing extreme poverty whose resilience and kindness reminded me of where my own story began.

My siblings and I were adopted from Brazil in 2009 after spending the first years of our lives in poverty. Seeing reflections of my younger self in those children awakened something I had carried with me for years.